Innovative #swab4mob campaign launches to encourage COVID-19 testing and keep Aboriginal Communities safe, healthy and strong
The Aboriginal Health and Medical Research Council of NSW (AH&MRC) have partnered with The National Association of Aboriginal and Torres Strait Islander Health Workers and Practitioners (NAATSIHWP) and other Aboriginal organisations to launch #swab4mob; a campaign aimed at urging Aboriginal Communities to protect their families by getting COVID-19 testing if they feel unwell.
While there is currently no available COVID-19 vaccine or cure, it is essential that continued testing rates are maintained to help with community control of the virus and assist with contact tracing.
AH&MRC CEO Robert Skeen stated: “The collective voice of Aboriginal Communities and Aboriginal health organisations play an important role to help people maintain COVID-19-safe behaviours and high testing rates while there is no cure or vaccine available for COVID-19. Wash your hands, wear a mask in crowded areas, and if you are feeling unwell, even just a slightly, play your part to protect your Community and get a COVID-19 test.”
The recent COVID-19 outbreak in Adelaide is a wake-up call for all of us and a warning becoming complacent to this pandemic can have significant effects. This virus is not going anywhere anytime soon, and we must be as vigilant as ever.
Chairman of NAATSIHWP, David Follent stated: “Our Mob, have been on the front-foot with the COVID pandemic and really did a deadly job when it comes to protecting our communities. We focused on protecting our Elders and the vulnerable! You mob, it’s not over yet! Let’s keep up the good work and #Swab4Mob”.
AH&MRC encourages everyone to get involved by posting a #swab4mob video on their own social media channels and tagging the AH&MRC. These snippets of content will be long enough to engage viewers online.
“We believe this grassroots campaign plays to our strengths, and the power of Mob to keep each other safe. We have done an incredible job to keep COVID out of Aboriginal Communities, and we will continue to find innovative ways to get important messages out,” said Robert Skeen.
The #swab4mob campaign will be a multi-platform approach encompassing social media and radio interviews and advertising on 93.7FM Koori Radio.
The AH&MRC assists ACCHOs across NSW to ensure they have access to an adequately resourced and skilled workforce to provide high-quality health care services for Aboriginal communities. As the Peak Body for Aboriginal Health in NSW the AH&MRC represents the rights and interests of 47 Member Services.