The Aboriginal Health and Medical Research Council (AH&MRC) of NSW have launched ‘Yarn-Up about the COVID-19 Vaccine’; a brand new campaign aimed at encouraging Aboriginal Communities to seek information about the COVID-19 Vaccine.
The campaign will focus on urging Aboriginal Communities to visit their local Aboriginal Medical Service (AMS) or GP to have a yarn about the COVID-19 Vaccine and seek more information based on their individual needs.
AH&MRC CEO, Robert Skeen, stated: “There is substantial, and sometimes, contradictory information about the COVID-19 Vaccine broadcast in the media each and every day and it can be confusing to know which information to believe. AH&MRC are encouraging Community to head
into their local AMS or talk to a trusted medical professional – such as a GP or Aboriginal Healthcare worker – to ensure that they are receiving correct information about the Vaccine which is relevant to their individual situation, health and circumstances.”
The ‘Yarn-Up about the COVID-19 Vaccine’ campaign will incorporate a comprehensive marketing strategy which will be rolled out across NSW to ensure effective and efficient communication across Community. AH&MRC engaged 33 Creative to design the campaign branding across posters, social media tiles and email banners. The campaign branding was based off Yulul-gi Munan; an artwork commissioned by AH&MRC from Aboriginal artist Madison Connors.
The marketing campaign will extend to AH&MRC’s Member Services across NSW with AMS staff wearing #YarnUp #COVIDVax t-shirts, ‘Yarn-Up’ posters advertised in clinics and a new 30 second video rolled out in GP and AMS waiting rooms across the Tonic Health network.