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Kick The Habit Social Marketing Campaign

Program: Tobacco Resistance&Control | Calendar

article_atrac_kth_social_marketing_campaign

In 2010, the AH&MRC ran a pilot program called Kick the Habit, a tobacco cessation social marketing campaign within six communities in NSW.

This campaign included the development of films and other resources to increase awareness of smoking cessation options and reduce the prevalence of smoking in Aboriginal communities. From that Kick the Habit Phase 2 was initiated. 3 ACCHS within NSW nominated themselves to be involved with phase 2.

To create the films and resources a marketing company was engaged. They worked with the 3 services over 2 days to understand what social marketing was and to shoot the film. The campaign was launched in the 3 communities and on facebook during March.

Kick the Habit Phase 2 comprises of a short film of local Aboriginal role models. Within the film, role models tell their inspirational quit smoking stories. A film was made specifically for each community with the use of local role models and a state-wide compilation film was generated from each of the three community's films. Each of the communities also choose a number of additional resources which are also available to download.

The 3 target audiences

  1. Elders "It's never too late"
  2. Youth "Smoking ain't cool no more"
  3. Parents and kids "Do our kids proud!"

Resources to download

A number of resources containing Print files and Radio Ads have been developed to accompany the campaign. Please click below to download and access each resource package in .zip file format to print these as required.

Elders Package (28mb)

Package contains:

Print (PDF files):

  • Brochure Female
  • Brochure Male
  • Drink Bottle
  • Poster Female
  • Poster Male
  • Sticker
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad
Parents and Kids (75mb)

Package contains:

Print (PDF files):

  • Football
  • Poster1
  • Poster2

  • Poster3
  • Pull Up Banner
  • Sticker
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad
Youth Package (61mb)

Package contains:

Print (PDF files):

  • Poster1
  • Poster2
  • Pull Up Banner
  • Sticker
  • Tattoo
  • T-Shirt

Audio (MP3 + Wav) files:

  • Radio Ad

Film Clips

Video

Video 1

Do our kids proud

Video 2

It’s never too late to quit

Video 3

Smokin’ ain’t cool no more

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