AH&MRC Tobacco Resistance and Control (A-TRAC) Program
Over many years, the AH&MRC has been developing, delivering and evaluating culturally appropriate programs and resources in tobacco resistance and control under the A-TRAC program.
The goal of the A-TRAC Program is to contribute to reduced smoking rates for Aboriginal people in NSW with the primary approach taken being the integration of tobacco control and smoking cessation activities into the ACCHS model of comprehensive primary health care.
The three primary objectives have been identified to contribute towards this goal, namely to:
- Shift community attitudes away from the belief that smoking is normal
- Increase the capacity of NSW Aboriginal Community Controlled Health Services [ACCHSs] to undertake tobacco resistance and control activities
- Develop new, and strengthen existing partnerships with key stakeholders
A few key achievements from the A-TRAC program include: developing the Kick the Habit social marketing campaign, delivering the Aboriginal Tobacco Resistance Toolkit resource and support workshops; and establishing and maintaining a diverse range of relationships with organisations and key staff working in the area of tobacco resistance and control.
More recently, the AH&MRC has worked collaboratively with NSW Ministry of Health (MoH) and Aboriginal Community Controlled Health Services (ACCHS) to develop the ATRAC Framework. The ATRAC Framework identifies relevant evidence, key principles and aims to encourage best practice approaches to addressing smoking in Aboriginal communities and support the planning, integration and coordination of Aboriginal tobacco resistance and control.
Aboriginal Tobacco Resistance Tool Kit
The Aboriginal Tobacco Resistance Tool Kit was developed to meet the growing need for practical support around tobacco resistance and control by Aboriginal Community Controlled Health Services (ACCHSs) in NSW.
The AH&MRC tobacco resistance and control (A-TRAC) team developed the kit in consultation with ACCHSs to ensure the resource addressed their needs in the workplace.
Kick the Habit Social Marketing Campaign
In 2010, the AH&MRC ran a pilot program called Kick the Habit, a tobacco cessation social marketing campaign within six communities in NSW. This campaign included the development of films and other resources to increase awareness of smoking cessation options and reduce the prevalence of smoking in Aboriginal communities. From that Kick the Habit Phase 2 was initiated. 3 ACCHS within NSW nominated themselves to be involved with phase 2.