Where's the shame, love your liver campaign


Program: Hepatitis C Project | Calendar

The Aboriginal Health and Medical Research Council (AH&MRC) was commissioned by NSW Health to implement a state-wide Hep C Campaign in partnership with the Deadlys Award winning band The Last Kinection.

The objectives of the campaign are:

  • To increase Aboriginal people's awareness of hepatitis C and what options and support and services are offered for people living with hepatitis C.
  • To increase Aboriginal peoples awareness of hepatitis C prevention, testing, care and treatment options.
  • To provide information in a way that addresses stigma and shame associated with hepatitis C in relation to Aboriginal people.
  • To support new Aboriginal Hepatitis C Access Coordinators in implementing access to treatment and care services for Aboriginal people.
  • Participants will get a chance to take part in a number of activities to raise awareness about the Hep C Virus.

Achieved Outcomes

Over 2011/2012, the AH&MRC and The Last Kinection delivered the "Wheres the Shame, Lover Your Liver" campaign to ten communities in NSW, including: Nowra ,Tamworth, Nambucca Heads, Griffith, Walgett, Dubbo, Newcastle, Western Sydney, Campbelltown and Sydney Metro.

Participants at the workshop had the opportunity to take part in a number of activities to raise awareness about hep C, challenge shame and stigma around hep C, and learn about prevention, access to services, treatment options and support pathways.

Outcomes of the campaign included 13 posters, 36 songs and 31 local community developed film clips occurring. The Campaign won an award for Excellence in Innovation at the National Hepatitis Health Promotion Conference in 2011.

AH&MRC believes using arts as a tool for engagement is a great method to open a dialogue with Aboriginal communities about hep C and to improve Aboriginal peoples access to appropriate services and information.For information about the Campaign and to view and download creative resources produced please see the website below:

Thank you!

AH&MRC would like to thank all key workers and community members who assisted with the development and implementation of the campaign.


AH&MRC and The Last Kinection will be building on the momentum of the 'Love your liver' Campaign, by strengthen the existing resilience of young Aboriginal people around drug use and BBVs. Details of locations and venues for this upcoming campaign will be added as the campaign develops. Workshops are expected to take place from 2013-2014.

Further Information

For further information about the Campaign please contact:

Public Health Team Manager

Sallie Cairnduff

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